The story of Ilse JacobsenUpdated a year ago

About Ilse

Ilse Jacobsen, entrepreneur, creative director and designer, founded the company ILSE JACOBSEN HORNBÆK in 1993, based on a small shop in central Hornbæk.

Since then, the company has grown rapidly both at home and abroad, among others through concept stores in Denmark, Norway, Sweden, Iceland and England. Several of the world's leading department stores have included ILSE JACOBSEN HORNBÆK in their range, which is now exported to almost 30 countries, and more are being added.

The growth is based on a strong product portfolio characterized by iconic rubber boots, rainwear, dresses, shoes, accessories and an exclusive beauty series. The latest addition to the range is the Vov & Vuf- series aimed at "a mans best friend", which Ilse has made in collaboration with her daughter Natascha.

The company's DNA and products are based on Ilse's upbringing and life in her beloved Hornbæk. Hornbæk is located in northern Zealand, just under an hour's drive from Copenhagen. The small cozy town has a relaxed atmosphere in scenic surroundings close to forest, water and beach, and is popular with the many thousands of tourists who visit the town during the summer months.

Inspired by the natural and raw beauty as well as very special light in Hornbæk which follows the seasons, Ilse Jacobsen has over the years expanded her lifestyle company ILSE JACOBSEN HORNBÆK which includes:

Founder and owner

> ILSE JACOBSEN HORNBÆK - Established 1993

> THE FLOWER by ILSE JACOBSEN - Established 2009

> KURBADET by ILSE JACOBSEN - Established 2013

> ILSE by ILSE JACOBSEN - Established 2013

> VOV & VUF - Established 2020

 Lectures

Ilse Jacobsen was a popular speaker in Denmark, Norway and Sweden, where she with great enthusiasm, humor and a twinkle in her eye, talked about her lifestyle universe and the journey to where the company is today.

Ilse talked about her passion for entrepreneurship, how her everyday life was affected by arthritis, and about the words "where there is a will, there is a way" - which became her mantra.